Course Name | E-Trade Practices |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
DT 207 | Fall | 1 | 2 | 2 | 3 |
Prerequisites | None | |||||
Course Language | Turkish | |||||
Course Type | Required | |||||
Course Level | Short Cycle | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | ||||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | The aim is to get the student to make applications of electronic trade. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | Planning of electronic trade activities. Trading on internet |
Related Sustainable Development Goals | |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction to the course | |
2 | Network economy and e-commerce | Özmen, Ş. (2013). E-ticaret: Ağ ekonomisinde yeni ticaret yolu. İstanbul: İstanbul Bilgi Üniversitesi Yayınları. ISBN 6053990888, pp. 5-32. |
3 | Electronic Trading Tools | Özmen, Ş. (2013). E-ticaret: Ağ ekonomisinde yeni ticaret yolu. İstanbul: İstanbul Bilgi Üniversitesi Yayınları. ISBN 6053990888, pp. 33-70. |
4 | The importance of statistics in electronic commerce | Özmen, Ş. (2013). E-ticaret: Ağ ekonomisinde yeni ticaret yolu. İstanbul: İstanbul Bilgi Üniversitesi Yayınları. ISBN 6053990888, pp. 71-106. |
5 | Who is e-entrepreneur | Özmen, Ş. (2013). E-ticaret: Ağ ekonomisinde yeni ticaret yolu. İstanbul: İstanbul Bilgi Üniversitesi Yayınları. ISBN 6053990888, pp. 107-162. |
6 | Legal opportunities of e-entrepreneurs in foreign trade | Özmen, Ş. (2013). E-ticaret: Ağ ekonomisinde yeni ticaret yolu. İstanbul: İstanbul Bilgi Üniversitesi Yayınları. ISBN 6053990888, pp. 163-206. |
7 | Midterm exam | |
8 | Market Research in Electronic Foreign Commerce. | Özmen, Ş. (2013). E-ticaret: Ağ ekonomisinde yeni ticaret yolu. İstanbul: İstanbul Bilgi Üniversitesi Yayınları. ISBN 6053990888, pp. 207-242. |
9 | Company presentation letter in electronic commerce. | Özmen, Ş. (2013). E-ticaret: Ağ ekonomisinde yeni ticaret yolu. İstanbul: İstanbul Bilgi Üniversitesi Yayınları. ISBN 6053990888, pp. 243-274. |
10 | B2C E-Commerce technical Terms | Özmen, Ş. (2013). E-ticaret: Ağ ekonomisinde yeni ticaret yolu. İstanbul: İstanbul Bilgi Üniversitesi Yayınları. ISBN 6053990888, pp. 275-328. |
11 | Payment methods in Electronic Commerce. | Özmen, Ş. (2013). E-ticaret: Ağ ekonomisinde yeni ticaret yolu. İstanbul: İstanbul Bilgi Üniversitesi Yayınları. ISBN 6053990888, pp. 329-354. |
12 | Opening Virtual Stores in Electronic Commerce | Özmen, Ş. (2013). E-ticaret: Ağ ekonomisinde yeni ticaret yolu. İstanbul: İstanbul Bilgi Üniversitesi Yayınları. ISBN 6053990888, pp. 355-388. |
13 | Search Engine Optimizations in Electronic Commerce (SEO-SEM) | Özmen, Ş. (2013). E-ticaret: Ağ ekonomisinde yeni ticaret yolu. İstanbul: İstanbul Bilgi Üniversitesi Yayınları. ISBN 6053990888, pp. 389-408. |
14 | Search Engine Optimizations in Electronic Commerce (SEO-SEM) | Özmen, Ş. (2013). E-ticaret: Ağ ekonomisinde yeni ticaret yolu. İstanbul: İstanbul Bilgi Üniversitesi Yayınları. ISBN 6053990888, pp. 409-434. |
15 | Review of the semester | - |
16 | Final exam |
Course Notes/Textbooks | Özmen, Ş. (2013). E-ticaret: Ağ ekonomisinde yeni ticaret yolu. İstanbul: İstanbul Bilgi Üniversitesi Yayınları. ISBN 6053990888 |
Suggested Readings/Materials | Şule Özmen E Ticaret : Ağ Ekonomisinde Yeni Ticaret Yolu |
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | 1 | 40 |
Presentation / Jury | ||
Project | ||
Seminar / Workshop | ||
Oral Exam | ||
Midterm | ||
Final Exam | 1 | 60 |
Total |
Weighting of Semester Activities on the Final Grade | 3 | 60 |
Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 1 | 16 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | 2 | |
Study Hours Out of Class | 16 | 1 | 16 |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | 1 | 15 | |
Presentation / Jury | |||
Project | |||
Seminar / Workshop | |||
Oral Exam | |||
Midterms | |||
Final Exams | 1 | 8 | |
Total | 87 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To be able to know the marketing process and its environment by having the theoretical knowledge in marketing. | |||||
2 | To be able to carry out marketing activities within the framework of the relevant legislation provisions by recognizing the documents related to marketing. | |||||
3 | To be able to use the modern techniques, tools and information technologies required for marketing-related applications. | |||||
4 | To be aware of the sales organizations, sales management and sales techniques and manage the sales process and solve the possible problems that may arise. | |||||
5 | To be able to analyse the customer behaviour and use this information at the local and global scenarios. | |||||
6 | To be able to determine and effectively use the marketing related applications for modern techniques, tools and information technologies. | |||||
7 | To be able to communicate effectively in oral and written form. | |||||
8 | To be able to work effectively with multi-disciplinary teams, and apply them in the work environment. | |||||
9 | To have a wide acquaintance with the math skills and statistical knowledge required for the vocational area. | |||||
10 | To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. | |||||
11 | To be able to act as an example to the society by the needs of social life and with its attitudes and attitudes. | |||||
12 | To have the ability of occupational information synthesizing, analysing, interpreting, questioning, criticism, and to understand the professional legal regulations to adopt a lifelong learning approach accordingly. | |||||
13 | To be able to direct his/her education to a further level of education. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest